Our vision is to revolutionize home entertainment, making it accessible, innovative and rich in value for users. With AIXI by TaTaTu Smart TVs, we not only offer advanced technology at competitive prices, but we introduce a reward system that rewards users for what they love to do: watch content.


AIXI by TaTaTu is part of a revolution that transforms content viewing into an interactive and rewarding experience. Thanks to our unique TTU Coin-based rewards system, we create an ecosystem where every minute you spend in front of the screen is rewarded in a fair and transparent way. TTU Coins can be used to participate in auctions and access a dedicated e-commerce, offering even more value for each experience.


Our library, with over 6,077 content, is the third largest in the world among streaming platforms and offers a constantly updated programming, with a wide selection of films, TV series, documentaries and more, to suit every audience.


Innovation, accessibility and interaction are the pillars of our vision, and we’re committed to creating entertainment that not only enriches but rewards our users every day.

AIXI Hi-Technology – Sede legale: Via Barberini, 29 00187 Roma Sede operativa: Via Biordo Michelotti, 13 00176 Roma
Business Unit Cinemix S.r.l. – Sede legale: Via Barberini 29, 00187 Roma, Italia – P. IVA: 11364821006

AIXI Hi-Technology – Sede legale: Via Barberini, 29 00187 Roma Sede operativa: Via Biordo Michelotti, 13 00176 Roma
Business Unit Cinemix S.r.l. – Sede legale: Via Barberini 29, 00187 Roma, Italia – P. IVA: 11364821006